Games › Puzzle › Puzzle + Mystery
Should I ship a Mystery Puzzle game?
Puzzle + Mystery
Of 1,561 developers who shipped a Mystery Puzzle game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 2,551 more are announced, ×2.8 for every developer who shipped in the last year.
Verdict: poor odds, for a 3 / 10 build.
The middle developer here made $1.6k, ×3.3 the market's $480 for a 3 / 10 build, and 3 in 10 made under $420; 1 in 20 cleared $240k, ×515 the market median. Revenue is up 25% on the market; 2,551 games are announced against 904 developers who shipped in the last year.
| Bottom 30% | $419 (exactly $419) |
|---|---|
| Median | $1.6k (exactly $1,556) |
| Top 25% | $11k (exactly $10,522) |
| Top 5% | $245k (exactly $244,610) |
| Developers, 2 yr | 1,561 |
| Released games | 4,738 |
| Announced | 2,551 |
| Effort | 3 / 10 |
| AI-buildability | High |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 25% on the market, supply 30% more developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
What it takes
- Effort
- 3 / 10 · small 2D action, light systems
- Systems
- Puzzle; 4 in 10 of the top 25% also carry Adventure, Exploration, Investigation
- Price point
- $6.99 typical · top 25% priced $18.99 or above
- Art
- 4 in 10 of the top 25% ship with Story Rich, Atmospheric, 2D
Why players buy here
The top 25% priced at $18.99 or above; the middle game at $6.99.
The top 10 games average 88% positive over 102,030 reviews.
What kills games here
3 in 10 developers made under $420. 8 in 10 of the 876 games released 1 to 2 years ago have fewer than 100 reviews. 2,551 games are announced against 904 developers who shipped in the last year, ×2.8 per shipper.
Adjacent niches
Puzzle with a different setting or mood, ranked by verdict then median.
- + Job SimulatorFair
- + Medical SimFair
- + Roguelike DeckbuilderFair
- + Escape RoomFair
- + VampiresFair
- + CatsFair
- + DemonsFair
- + God GameFair
- + RomanceFair
- + AutomationFair
- + Tower DefenseFair
- + LemmingsFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Stray | older | $29.99 | 157,579 97% | 4.7M | $142M (exactly $141,773,826) | BlueTwelve Studio |
| | Atomic Heart | older | $59.99 | 41,690 81% | 1.3M | $75M (exactly $75,029,493) | Mundfish |
| | Outer Wilds | older | $24.99 | 89,506 95% | 2.7M | $67M (exactly $67,102,648) | Mobius Digital |
| | SOMA | older | $29.99 | 46,772 95% | 1.4M | $42M (exactly $42,080,768) | Frictional Games |
| | Phoenix Wright: Ace Attorney Trilogy | older | $29.99 | 35,628 97% | 1.1M | $32M (exactly $32,054,512) | CAPCOM Co., Ltd. |
| | What Remains of Edith Finch | older | $19.99 | 47,036 95% | 1.4M | $28M (exactly $28,207,489) | Giant Sparrow |
| | Danganronpa V3: Killing Harmony | older | $39.99 | 21,978 82% | 659k | $26M (exactly $26,367,007) | Spike Chunsoft Co., Ltd. |
| | The Talos Principle | older | $29.99 | 29,237 95% | 877k | $26M (exactly $26,304,529) | Croteam |
| | Danganronpa: Trigger Happy Havoc | older | $19.99 | 36,194 96% | 1.1M | $22M (exactly $21,705,542) | Spike Chunsoft Co., Ltd., Abstraction G… (Spike Chunsoft Co., Ltd., Abstraction Games) |
| | The Witness | older | $39.99 | 17,197 85% | 516k | $21M (exactly $20,631,241) | Thekla, Inc. |
| | Big Walk | $19.99 | 32,470 95% | 974k | $19M (exactly $19,472,259) | House House | |
| | REANIMAL | $39.99 | 13,809 78% | 414k | $17M (exactly $16,566,657) | Tarsier Studios | |
| | Blue Prince | $29.99 | 17,498 85% | 525k | $16M (exactly $15,742,951) | Dogubomb | |
| | The Roottrees are Dead | $19.99 | 9,700 96% | 291k | $5.8M (exactly $5,817,090) | Evil Trout Inc. | |
| | Resonance: A Plague Tale Legacy | $49.99 | 3,558 92% | 107k | $5.3M (exactly $5,335,933) | Asobo Studio | |
| | The Weeping Swan: Ten Days of the City's Fall | $11.99 | 8,227 58% | 247k | $3.0M (exactly $2,959,252) | 零创游戏(ZerocreationGame) | |
| | Enigma of Fear | $29.99 | 3,045 95% | 91k | $2.7M (exactly $2,739,586) | Dumativa, Cellbit | |
| | Escape Simulator 2 | $19.99 | 4,292 92% | 129k | $2.6M (exactly $2,573,912) | Pine Studio | |
| | The Incident at Galley House | $19.99 | 4,087 94% | 123k | $2.5M (exactly $2,450,974) | William Rous, Evil Trout Inc. | |
| | Whisper of the House | $14.99 | 5,344 96% | 160k | $2.4M (exactly $2,403,197) | 元气弹工作室(GD Studio) |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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